Brainstorming Methods

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Author:
Andrew E. Schwartz

BRAINSTORMING: The basic tool used in generating many possible solutions to a problem is brainstorming. To use the brainstorming process effectively requires following a prescribed set of rules very closely. These rules are: 1. No positive or negative comments are allowed during the brainstorming phase. 2. Positive or negative non-verbal evaluations are discouraged as well. 3. A group member may ask for clarification if the member does not understand a given suggestion, but it is important to avoid any questions that are directed to “how” or “why” of the idea. In other words, the person suggesting a solution is not to be asked to defend the idea! 4. “Far out” or amusing suggestions are encouraged. Laughter can serve as a good release and help people relax. A seemingly wild or amusing suggestion is listed with the more serious ideas for group consideration, unless the “author” of the idea specifically asks that it be withheld. Sometimes a wild idea can be changed or built upon for creative practical solutions. The idea here is to relax and let the ideas flow. 5. Encourage group members to generate solutions that are based upon changing ideas already presented, (e.g., reversing, expanding, limiting). 6. Combine ideas that seem to compliment each other.

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CEO, A.E. Schwartz & Associates, Boston, MA., a comprehensive organization which offers over 40 skills based management training programs. Mr. Schwartz conducts over 150 programs annually for clients in industry, research, technology, government, Fortune 100/500 companies, and nonprofit organizations worldwide. He is often found at conferences as a key note presenter and/or facilitator. His style is fast-paced, participatory, practical, and humorous. He has authored over 65 books and products, and taught/lectured at over a dozen colleges and universities throughout the United States.

A Quick Note From The Publisher... If you like the article above, you may be interested in the following article which is also related to Brainpower... Problem Solving Techniques For Business And Life Learning a few good problem solving techniques can improve your bottom line and your life. Do you ever run out of good ideas, or go around in circles trying to come up with a solution for a persistent problem? Maybe you just need to learn some simple problem solving techniques, and then start applying them. Choose one or two of the methods below, and get in the habit of using them in your personal life and your business. Using Your Unconscious Mind Let your unconscious mind do your problem solving. Outline a problem in your mind before going to sleep, and tell your brain to go to work. Einstein had good luck with this technique, sometimes getting the "ah-ha" insight while shaving the next morning. Next, instruct your mind to keep working on the problem while you do other things. There is more than we know going on inside our heads. An answer may come to you when you least expect it. Try working on problems when you are in a drowsy state. This can result in more creative solutions. Systematic Problem Solving Techniques Challenge assumptions . For example, if you are assuming you need a better or higher-paying job, ask "do I really need a better job?" Maybe you can get a raise, or somehow make the job you have better. A business on the side might be an option. Don't let your assumptions limit the possible solutions. Break it down . Buying a house is a big move that is really a bunch of small steps. This is true of many problems. Start by addressing all of the components of a problem individually, and it may not seem so overwhelming. This makes it easier to motivate yourself. Ask others for advice . They may or may not have good ideas, but in any case this helps you be sure that you are not overlooking anything...