Brainstorming Methods

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Author:
Roy Primm


Advertising executive Alex F. Osborne first coined the word “brainstorming” in the early 1940’s. Since then literally millions of ideas, products, services and solutions have been created and improved on.

Every institution from Fortune 500 companies to Universities and Government agencies have used the principle of brainstorming. They’ve use it to create everything from new ad slogans, and medical breakthroughs, to how to get your child to eat more peas.

Fact: For every product in your home or office, chances are a person or group of people brainstormed about it. They brainstormed on how best to create, market, sell, manufacture, advertise, or distribute it. This is how powerful brainstorming is.

One of the best things about brainstorming is that it can be used by anyone. You don’t have to be a C.E.O or army general. You can gain from brainstorming if you’re a housewife, janitor, student or unemployed.

Yes, you can use the principles of brainstorming for the largest project or the smallest project. You can use it to plan a million dollar ad campaign, or use it to plan what you’ll have for dinner tonight.

If you simply follow and practice the following steps you will soon be amazed at the ideas and solutions your fabulous brain will give you.

Before we go any further lets discuss the 7 steps for effective brainstorming sessions.

The 7 Magic Steps For Powerful Brainstorming Sessions!

1. The brainstorming session can be done with one person or one hundred people. The rules are the same. The only requirement is the participants should know or know about the problem, business, product or subject of the brainstorming session.

2. Don’t use critical thinking. Critical or judgmental thinking slows down or kills the creative process at this stage. Because as hard as you may try, you can only think one thought at a time. When your creating you can’t judge and when you judge you can’t create.

3. Keep the session light, loose and free spirited. Humor has been known to help oil the wheels of our creativity. A large portion of our creativity is released through our humor. Watch a comedy, or tell a few jokes before you proceed.

4. Make sure you have a pencil and paper to write down any and all ideas, or if you’re in a group, designate someone to write down the ideas.

5. It’s best to set a minimum length of time or amount of ideas you want to get out of each brainstorming session. Setting a goal helps everyone to focus; it also helps everyone avoid wandering minds.

6. Write down the problem, the goal, or the subject at the top of a piece of paper. For example, “Ways To Attract More Customers”. Next number each idea you or the group comes up with. Write down every idea, the good, the bad, and even the ugly. Remember, the goal is to get as many ideas listed on paper as possible.

7. Next evaluate the most do-able ideas and take action.

That’s the 7 tips for effective brainstorming sessions. Follow them and watch the ideas flow.


Roy Primm (The NicheMan) has written hundreds of articles on how to create a money-making niche. Get the edge on your competition this year read his free report "14 Ways To Create a Niche and Grow Rich" go to NicheBrain.com

A Quick Note From The Publisher... If you like the article above, you may be interested in the following article which is also related to Brainpower... Mind Maps - Brainstorming for Business Success In the business world, people often hear the term "Think outside the box", with little or no explanation as to how to actually do that. Everyone is just expected to know how, figure it out, or find another job. Brainstorming sessions often lead to a slew of ideas from a group, but with little or no structure, it's difficult to tell what ideas are worth pursuing and which are wasting space. There is a brainstorming strategy that, when used with a couple of other follow-up methods, will allow for creative thoughts to come from the group and still home in on the ideas that will actually benefit the overall goal. The three steps of the strategy are mind maps, t-analysis and action plan creation. Let's look at the first step, mind maps. This step does a couple of things for a group brainstorm: it acts as an ice breaker, it gets people's brains pointing in the right direction and it can produce ideas that might not otherwise surface during just a normal call and response brainstorm session. Break your group up into smaller groups of at most 4 or 5. With each group should be a large sheet of paper (lecture board paper will do fine) and several different colored markers. The groups should be instructed to write the focus of your brainstorm in the middle of the paper and draw a circle around it. So if you were interested in brainstorming new ways to market a particular product, you'd write the product name in the middle of the paper. If you wanted to brainstorm on ways to control costs, you'd write Costs in the middle of the paper. Once this is done, instruct the groups to draw lines branching out from the center and to write down anything that relates to the central thought. Remind them several times during the exercise that it doesn't matter how relevant or not...