Brainstorming Methods

Poll

	|   |

Author:
Angelique van Engelen

In Berlin a restaurant opens for anorexics and in Buffalo a lawyer with a stutter wins a court case. When everything you're working on has gone stale and your own initially promising concepts are starting to annoy you, you need a brainstorming session to get to the missing bits or new ideas.

The papers provide ample ideas for jump starts. A stutterer in a court case or an anorexic going to a restaurant that has opened especially for them must have no problems with ideas to keep them going for at least two weeks after their memorable experiences.

Brainstorming is trix galore, right? Really, you're doing nothing new. Our mind plays on us all the time, wherever we are, whatever we do. It thinks of a stutter as its rightful body. Or of the numb anorexic craving as its self in top form.

The mind's always on a mission. Always. When faced with putting together a magazine-type product, a sales promotion concept, a new hype of some sort. It's the mind, that comes up with everything.

When brainstorming, think of the stutterer. At all cost, do NOT work on losing the stutter if you wanna speak. It's only obstructing and keeping you from the ideas labeled 'good' in the recesses you're trying to access.

Material to work with? Anything, so long as it is not defined. Space for now. Goal to achieve? An arrival point.

Very often the best ideas are the ones born in the early seconds of a session. Here at contentClix, we call it 'performance brainstorming'. Trust your instinct rather than the treacherous mind and your first utterances prove most valuable.

What DO we get at when we get at what we normally miss out on? And DO we miss out? Or does what we can't afford to miss out on catch up with us anyway?

Days that we are opening restaurants for anorexix are here. Really, since last December. How about launching something with a statement. Something like "Soon, human beings don't have to think anymore and they'll still be thinking". Sounds like a reproach to technology - it's also been said 1,000 times of poetry.

So we live in days that a restaurant caters for anorexics. A real-life manifestation of something we think of as an unviable concept made into a commercial venture, a marketable concept.

We really are so overmarketed in our entertainment that this new theme restaurant probably doesn't even stand out any more. We can go around feeding anorexics and the poor girlies probably won't feel in any way forced to eat. Solves their problem by creating a new layer in indifference on a wider scale.

Perhaps this is a consolation for those girlies with enough energy left to be on the lookout for healthier anger ventilation opportunities: of the stutterers, 80 is male.

The mind's mission RIGHT NOW is getting on target. Do you feel it coming? The next thought you're likely to produce is something to do with doing your very best and losing a stutter. A marriage of idea and form! Perhaps we nearing some arrival point. Perhaps not. We only hope we've set you off.

About the Author
Angelique van Engelen runs www.contentClix.com, an Amsterdam based freelance copywriting agency. She has lived and worked in the Middle East and London for over six years before returning to her home country, the Netherlands. Aside from writing web content, she specialises in writing sales copy, feature articles and research reports.

A Quick Note From The Publisher... If you like the article above, you may be interested in the following article which is also related to Brainpower... Brainstorming! The Key To Wealth Advertising executive Alex F. Osborne first coined the word “brainstorming” in the early 1940’s. Since then literally millions of ideas, products, services and solutions have been created and improved on. Every institution from Fortune 500 companies to Universities and Government agencies have used the principle of brainstorming. They’ve use it to create everything from new ad slogans, and medical breakthroughs, to how to get your child to eat more peas. Fact: For every product in your home or office, chances are a person or group of people brainstormed about it. They brainstormed on how best to create, market, sell, manufacture, advertise, or distribute it. This is how powerful brainstorming is. One of the best things about brainstorming is that it can be used by anyone. You don’t have to be a C.E.O or army general. You can gain from brainstorming if you’re a housewife, janitor, student or unemployed. Yes, you can use the principles of brainstorming for the largest project or the smallest project. You can use it to plan a million dollar ad campaign, or use it to plan what you’ll have for dinner tonight. If you simply follow and practice the following steps you will soon be amazed at the ideas and solutions your fabulous brain will give you. Before we go any further lets discuss the 7 steps for effective brainstorming sessions. The 7 Magic Steps For Powerful Brainstorming Sessions! 1. The brainstorming session can be done with one person or one hundred people. The rules are the same. The only requirement is the participants should know or know about the problem, business, product or subject of the brainstorming session. 2. Don’t use critical thinking. Critical or judgmental thinking slows down or kills the creative process at this stage....