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Brainstorming is a much used, and much abused process. "Let's have a brainstorming session" someone says, and before there are 4-5 ideas out on the table everyone is arguing about the merits of each, evaluating and judging every comment made. It drives us mad, and it should drive you mad too. That's because there are fundamentally two different types of thinking: The first is 'divergent', creative, imaginative, playful, fun and great for generating ideas. The second is 'convergent' analytical, judgmental and a terrible basis for generating ideas (but good, of course, for evaluating ideas). The point is that you can't do both at them same time. Brainstorming is about 'divergent'...
The brain is one amazing device. It's the centerpiece of the body, seemingly everything goes through the brain. Probably all the great inventions that have come through history, were originally inside someone's brain. Many studies have been done on the brain and the prevailing thought, is that most people use less then 10% of their brain capacity. Maybe the fact that people don't use their brains as much as they should, is why brainstorming was created. Brainstorming was the creation of Alex Osborn. Osborn was an ad exec. and he realized that normal business meetings, weren't creating the type of new ideas that he needed from his employees. He wanted to find a better way for each...
In the business world, people often hear the term "Think outside the box", with little or no explanation as to how to actually do that. Everyone is just expected to know how, figure it out, or find another job. Brainstorming sessions often lead to a slew of ideas from a group, but with little or no structure, it's difficult to tell what ideas are worth pursuing and which are wasting space. There is a brainstorming strategy that, when used with a couple of other follow-up methods, will allow for creative thoughts to come from the group and still home in on the ideas that will actually benefit the overall goal. The three steps of the strategy are mind maps, t-analysis and action plan...
I enjoyed the Martha Stewart apprentice show (not sure why "America"
didn't like it). Even the frustrating parts of the show caught my
attention, in an inquisitive, "here's something to learn" kind of way.
Week after week, Martha's apprentice nominees started a new project
by gathering with their team to come up with ideas of how to
implement their new task. Each team wanted to come up with something
that was better than the other team so that they would be declared the winner.
And week after week, I observed mismanaged brainstorming and evaluating,
resulting in frustrated team members and lukewarm ideas.
What did they keep doing wrong?
One week, team member Leslie from the (constantly) winning team came
over to the losing team to lead them as their project manager. It took
this team too long to perform the tasks of brainstorming and evaluating.
During the brainstorming session, they kept evaluating. When they finally
got to the evaluating part of the task in order to choose one idea, they
kept brainstorming new ideas! Getting to the point of choosing one idea
took them 6 hours, when it should have taken about 2 hours.
On another episode, Sarah, as the project manager, decided that her
team members would start out by brainstorming silently.
WHAT?
What in the world is brainstorming silently? I'll tell you
what it is: It's nothing!
The basic idea of brainstorming is that everyone gets to hear everyone
else's ideas, and that ideas generate more ideas! In other words,
when people hear other peoples' ideas, it gets their thoughts going, and
more ideas appear. So, even bad ideas generate good ideas!
And that leads me to the problem I've seen from Martha's apprentice candidates
over and over. It is the same problem repeated in millions of businesses
worldwide. While they're brainstorming ideas, they're evaluating ideas;
and when they're evaluating ideas, they're brainstorming even more ideas.
No wonder it takes too long to get through this process!
Here is a very simple solution to this chaotic problem:
The brainstorming phase is for idea generation only!
When you are brainstorming, there is no evaluation of ideas allowed.
During brainstorming, there is no development of ideas allowed.
Schedule a set amount of time for brainstorming.
Appoint someone as the "scribe" who writes all ideas on either a flip chart or a white board.
Even bad ideas get put on the list (because "even bad ideas generate good ideas" ).
Once the brainstorming session is over, the evaluation stage begins.
During evaluation, there is no more brainstorming.
Schedule a set amount of time for evaluation.
First, weed out the ideas that are bad, goofy, distasteful, and just won't work (according to the group).
Try to whittle the list down to the two best ideas (without developing the ideas yet).
Once you have your two best ideas, spend a set amount of time brainstorming (yes, again!) how each of these two main ideas could be developed (and, again, only ideas and more ideas at this time).
Evaluate one of the main ideas (and all of the development ideas you just thought of that go along with it).
Evaluate the second main idea (and all of its development ideas).
Decide between the two which you are going to implement!
If teams would focus on this method for brainstorming and evaluation,
they would come up with better ideas and better ways to implement those ideas.
Also, they would no longer feel that this process is a heavy, mind-numbing burden.
Rather, they would feel that this process is fun, invigorating, and challenging
(in the good way!).
Read on to my article titled "How to Brainstorm with a Large Team" (also available
at EzineArticles.com) to find out how to do brainstorming with a large team.
Even if you have a team of less than 20 people, the additional ideas will help
you to use each individual team member's talents and skills to generate the
best ideas possible.
Glory Borgeson is a business coach and consultant, and the president of
Borgeson Consulting, Inc. She works with two groups of people:
small business owners (with 500 employees or less) to help them increase
their Entrepreneurial IQ, which leads to increased profit and
decreased stress; and with executives in the
"honeymoon phase" of a new position (typically the first two years)
to coach them to success. Top athletes have a coach; why not you?
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When I was first exposed to this method, I was somewhat skeptical. The occasion was a brainstorming evening to generate new ideas for my book's title. As our group gathered, A hypnotherapist colleague of mine, suggested this innovative brainstorming approach. With the topic identified beforehand, the process began with a member of the group being asked to open a dictionary to any page. He then randomly selected a common noun, which was written on a flip chart. Each person was asked for a single word that he or she associated with that noun. The group was then asked to suggest associations between each of these words and the topic, accelerated learning. The words flowed in amazing quantity. We repeated this process a few times. Why did this technique work so well? It's really quite simple. In a typical brainstorming session, when members of a group are asked to come up with ideas or solutions to a problem, their minds access their memory banks and download what is already known about the issue. Introducing the random word method forces the mind to find a link between dissimilar things. Because of the gap between the random word and the topic, ideas may be quite unusual, or even off-the-wall. As the group members build on each other's ideas, they generate more creative solutions. This method is fast and simple, and usually leads to ideas that are more creative than those generated from the classic brainstorming format. International speaker, Dr. Brian E. Walsh, is the bestselling author of Unleashing Your Brilliance. For much of his 30-year corporate career he was involved in human resources, specifically training. While living in the arctic, Brian studied anthropology and Neurolinguistic Programming (NLP), which prepared him for working with other...
The more research they do, the more evidence Ohio State University scientists find that specific elements of marijuana can be good for the aging brain by reducing inflammation there and possibly even stimulating the formation of new brain cells.
Spansion Inc. , the world's largest pure-play provider of Flash memory, today released further details surrounding the architecture and performance of its Spansion® EcoRAM solution.
TUESDAY, Nov. 18 (HealthDay News) -- Although commonly taken to improve memory, new research suggests that the herb ginkgo biloba won't help prevent dementia, including Alzheimer's disease.
NEW YORK, Nov. 19 (UPI) -- The herbal supplement ginkgo biloba, popular among U.S. adults hoping to improve their memory, doesn't appear to delay or prevent dementia, a study indicates.
Free confidential memory screenings are being offered at 10:30 a.m. Friday at the Green Street Senior Citizen Center, 814 S. Green St., by Accolade Home Care as part of National Memory Screening Day, a national initiative of the Alzheimer's Foundation of America.
A compound similar to THC, the psychoactive ingredient in marijuana, improves memory in rats in low doses, and could help stave off Alzheimer's disease.
Memory Pharmaceuticals Corp. (Nasdaq: MEMY) announced that it has achieved the enrollment goal for its Phase 2 trial of R3487/MEM 3454, its lead alpha-7 nicotinic receptor agonist, in cognitive impairment associated with schizophrenia (CIAS). The Company has randomized 212 patients in the Phase 2 trial, triggering a $5.0 million payment from its partner Roche.
Think of it as a way to tell lies using technology. But they aren't lies to you, or anybody else for that matter. The reality of memory address management in virtualized systems is that the virtualization software — usually the hypervisor — gives each operating system (OS) a fictional story about where its memory actually resides.
Washington, Nov 20 : A daily puff of a marijuana can help reduce memory loss in old age and fight Alzheimer's Disease, a shocking new study has revealed.
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