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So you want to go on vacation - but how do you decide where? This is often one of the biggest problems, and can lead to family infighting. Everybody wants to go someplace else - but you need a way to choose. First, you should decide whether you want to do a "repeat" or not. This will just sort of depend on your personalities - some people like to go to the same place. They enjoyed it, they thought it was fun, and they'd like it to be a "second home" of sorts. Others are interested in finding something new - the point of a vacation for them is to get away from their routines, not start up a new one. Make a family decision and stick with it - everyone should be able to find at least a few...
Advertising executive Alex F. Osborne first coined the word “brainstorming” in the early 1940’s. Since then literally millions of ideas, products, services and solutions have been created and improved on. Every institution from Fortune 500 companies to Universities and Government agencies have used the principle of brainstorming. They’ve use it to create everything from new ad slogans, and medical breakthroughs, to how to get your child to eat more peas. Fact: For every product in your home or office, chances are a person or group of people brainstormed about it. They brainstormed on how best to create, market, sell, manufacture, advertise, or distribute it. This is how powerful...
In Berlin a restaurant opens for anorexics and in Buffalo a lawyer with a stutter wins a court case. When everything you're working on has gone stale and your own initially promising concepts are starting to annoy you, you need a brainstorming session to get to the missing bits or new ideas. The papers provide ample ideas for jump starts. A stutterer in a court case or an anorexic going to a restaurant that has opened especially for them must have no problems with ideas to keep them going for at least two weeks after their memorable experiences. Brainstorming is trix galore, right? Really, you're doing nothing new. Our mind plays on us all the time, wherever we are, whatever we do. It...
Have you been in a "brainstorming" session where each person just defended their own ideas? Worse is when people don't suggest ideas at all, for fear they'll be attacked. That's no way to brainstorm. Brainstorming is using the power of many minds, and ideas should flow freely and trigger other ideas. How do you make that happen?
The Key To Good Brainstorming
You have to have a good leader to have good brainstorming. The leader isn't there to impose his will, though, but to stop the imposition of anyones will. His role is to stop criticisms, arguments, and even strong opinions, at least in the first part of the session.
A brainstorming session needs to be spontaneous, open and uncritical. "Bad" or "silly" ideas can lead to helpful ones, so suggestions have to be left un-judged at first. To brainstorm effectively, you can't stifle the creative process. The leaders job, then, is to make everyone feel free to suggest any ideas.
An Example Of Good Brainstorming
The scenario: your business needs to cut delivery costs. The group throws out ideas and thoughts. "Let's not deliver," someone suggests, and when another starts to criticize, you remind him of the rules. "Negotiate lower rates," somebody says, "Or just find a company with lower rates," another adds. Ideas like reducing package weight and charging customers more are suggested, and lead to other ideas.
You keep it civil, take notes, and eventually call a halt to this free-for-all part of the session. Now it's time to evaluate and develop the ideas for whatever usefulness they may have.
To keep the creativity flowing in this stage, have participants defend or develop ideas that are not their own. This brings new insight to the idea, and prevents the problem of ego-identification that causes people to get "stuck in a rut" with their own ideas.
For example, ask the man who was critical of the idea of not delivering to work with that idea. "We have to deliver," he might start with. Then he thinks for a second and says, "I suppose we could deliver to central distribution points instead of to the individual customer. The customer could drive a short distance to pick up their order. That might save us on shipping."
Someone else suggests that the customers may like the arrangement. They would be able to return the product immediately if they were dissatisfied, with no need to pack and ship it. You assign a couple people to look into it, and move on to the other ideas.
Good leadership keeps the whole process working. In the last example, you've even used a "bad" idea to come to a possible solution. That's good brainstorming.
About the author: Steve Gillman has been studying brainpower enhancement, creative problem solving, and related topics for years. You can visit his website, and subscribe to his free Mind Power Course, at: http://www.IncreaseBrainPower.com/mind-power.html
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Brainstorming is a much used, and much abused process. "Let's have a brainstorming session" someone says, and before there are 4-5 ideas out on the table everyone is arguing about the merits of each, evaluating and judging every comment made. It drives us mad, and it should drive you mad too. That's because there are fundamentally two different types of thinking: The first is 'divergent', creative, imaginative, playful, fun and great for generating ideas. The second is 'convergent' analytical, judgmental and a terrible basis for generating ideas (but good, of course, for evaluating ideas). The point is that you can't do both at them same time. Brainstorming is about 'divergent' thinking. It is about being creative, playful, imaginative and having fun, while generating LOTS of ideas very quickly. After you have finished the brainstorming, and after you have 'cooled down' you can put your analytical hat on and evaluate the ideas. During a brainstorming session the basic ground rules should be: Don't criticize Don't interpret Do build on others ideas Do be creative Sounds simple doesn't it! ================================================================== BuildingBrands offers practical marketing 'know how' for business owners and managers. Whether you are a one-man start-up, or already running a medium-sized company, BuildingBrands can help you unlock your potential. http://www.buildingbrands.com ...
Florida Atlantic University will host "The Brain Gain Workshop" and "The Brain Gain Workout," at the Memory and Wellness Center, 777 Glades Road, Boca Raton.
Starting this season with the highest hopes of any previous Belmont squad and complete with its largest senior corps in recent memory, the first half of the Bruins’ 2008-09 season has been a mixed bag with a generally disappointing flavor.
Superfoods are things you can eat that will lower your cholesterol, clean up your blood stream - or at least not gunk it up - help lower your blood pressure, improve your memory, reduce inflammation in your joints, in fact all the things those medicines that you take are doing and without the side effects.
Anderson Hospital has received what hospital officials are calling a "major donation" from a lifelong Collinsville resident toward its capital campaign to improve and expand the hospital's intensive care unit.
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Can a simple idea help make the world a better place? Each week we ask a guest to outline an idea to improve all our lives. Here, philosopher Angie Hobbs argues that every schoolchild should record the memories of at least one person aged 60 or over.
A decreased demand for NAND flash-related applications has led DRAMeXchange Technology Inc. and others to lower their outlook for 2009 NAND flash chip sales . DRAMeXchange trimmed its forecast for higher chip sales from 108.2 percent to 81 percent. DRAMeXchange expects the market to reach 1.16 billion units sold in 2009, a decrease of 5.4 percent over 2008. [ Learn more about how ...
Low-carb diets may make people's short-term memory a little foggy, but they could improve people's ability to focus and pay attention, new research hints.
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