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Corporate brainstorming often fails because participants don’t enter into it in the proper spirit. There are two phases of the creative process: the imaginative phase and the practical phase. The first thing to remember in phase one of a brainstorming session is this: all ideas are good. No matter how lame they may sound initially, write them down without comment. You must establish an unthreatening environment in order to get your participants to loosen up and start throwing any ideas out. Consider these tips for better brainstorming: First, identify the problem. It is often best to outline this ahead of time in written form so that everyone comes to the session with the problem... |
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How To Create Successful Ideas Through Brainstorming |
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The most successful companies are the ones that are constantly coming up with new and innovative ways of doing business. They are always searching for the one great idea that will launch a successful product line or cut costs in difficult times. Progressive and savvy companies know that great ideas aren’t developed in a vacuum and that ideas can come from anyone in the organization. Taking a cue from their colleagues in advertising, they implement brainstorming sessions to encourage employees to express their ideas. Brainstorming spurs employees to develop solutions for a problem in a freewheeling and exciting group atmosphere. The result of a successful brainstorming session could be a... |
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Negotiating is Creative Problem Solving |
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Every person negotiates every aspect of their lives. No one can negotiate until they understand the situation. Wherever there is conflict there is a problem to be solved. This involves getting two or more people to agree on something. Problem solving is an essential skill of any effect negotiator. Problem solving starts with defining the problem. Overcoming a problem cannot be accomplished until the problem has been identified. Often the issue that appears to be the problem overshadows the actual underlying cause or causes of dissension. To resolve the problem the real causes of dissension must be addressed. Mediators observe closely how each of the parties reacts to ... |
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Top Ten Brainstorming Techniques for Business Success
Author:
Bea Fields
We experience creativity every time a fresh idea pops into our minds. We recognize creative imagination in everything from a pastel painting to a business plan. By trying these ten tips, you will discover some amazing creative abilities that may surprise you.
1. Substitute someone else's perspective for yours. How would a teacher, lawyer, actor, artist, explorer, journalist, psychologist, engineer, homemaker, child, or accountant approach your idea or subject? Don't know? Ask them!
2. Look at your idea through the eyes of a critic. For each idea, make a list of all criticisms that may arise. Try to develop as many solutions as possible for overcoming obstacles or repairing weaknesses in your idea.
3. Connect your idea to other worlds or fields. Look at the worlds of Politics, Art, Science & Medicine, Hollywood, The Ice Age, Astronomy, Astrology, Ballet, Animation, The Army, Asia, Teaching, Music, Europe, and the like. Can you make an analogy, and what ideas can you draw upon from these fields and worlds?
4. Magnify your idea. What can you do to enlarge, expedite, extend, strengthen, exaggerate, dramatize, or improve your idea?
5. Simplify your idea. Can you condense, trim down, compact, minimize, or narrow your idea?
6. Change your idea. Modify the name, color, sound, shape, form, function, smell, taste, and properties of your idea.
7. Make your idea meet the needs and wants of the masses. Does your idea meet the basic needs and wants of more comfort, money, food, shelter, time, space, convenience, attractiveness, health, and beauty? If not, alter your idea to meet one if not all of these needs and wants.
8. Add more value. What will add more value? Add extra features, durability, safety, thickness, accuracy, guarantees, uses, and freebies.
9. Examine what others have done. Emulate professionals and experts who have had great success with a similar idea or product. Are you facing a problem that has already been solved? Use the past as a tool for experimentation and learning.
10. Flip a coin. When you cannot make a decision, flip a coin. Once the coin falls, use your intuition and gut to make a decision. If you feel comfortable with the result, go with it. If you feel uncomfortable with the coin toss, make the opposite decision.
Bea Fields, Southern Pines, NC, USA
bea@fivestarleader.com
http://www.fivestarleader.com
Bea Fields is an Executive Coach and a Certified Guerrilla Marketing Coach. She is also a Consultant, Trainer, Public Speaker and author of the Five Star Leader e-course. Her area of expertise is that of Leadership Development and Marketing for Executives, Managers, Small Business Owners, and Political Leaders.
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A Quick Note
From The Publisher...
If you like the article above, you may be
interested in the following article which is also related to Brainpower...
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The DIY Guide To Brainstorming |
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If you and your team are looking for a technique that’s pretty well guaranteed to solve all your problems, and come up with ideas you’d never think of on your own, then you can’t do better than good old-fashioned Brainstorming. When done correctly, Brainstorming is all of the following: simple, quick, productive, effective, developmental, teambuilding, and, perhaps most of all, fun. The technique has been around for a long time. It was first used by Alex Osborn, an advertising executive of the 1950’s, who laid down the following 5 rules when performing a brainstorming session: 1. no evaluation of ideas
2. wild ideas to be encouraged (in fact, the more, the better)
3. quantity of ideas all-important
4. participants should build on each others’ ideas
5. apart from these 4, no other rules were needed. A brainstorming session can be used for all sorts of problems. It works for little problems where there is a solution waiting to be identified, such as a machine fault, to situations where there is no known solution, such as “How do we improve customer service?” So, how should you brainstorm? Based on Osborn’s 5 principles, the following method is one of the best: • First create a good group climate. Warm them up with a mini icebreaker or fun game. Don’t brainstorm in a group that isn’t already laughing, joking and chatting. • Select as many scribes as you can find with as many flipchart stands as you can find. Check these people are your quickest writers. Their job is to hear and record every idea. • Now write up your problem clearly and precisely. Make sure everyone can see it and understand it. • Then you’re ready to go. Encourage a constant flow of ideas while keeping some kind of order. Don’t put a time limit on the session as this adds pressure... |
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