Brainstorming Methods

Poll

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Author:
Bea Fields


We experience creativity every time a fresh idea pops into our minds. We recognize creative imagination in everything from a pastel painting to a business plan. By trying these ten tips, you will discover some amazing creative abilities that may surprise you.

1. Substitute someone else's perspective for yours. How would a teacher, lawyer, actor, artist, explorer, journalist, psychologist, engineer, homemaker, child, or accountant approach your idea or subject? Don't know? Ask them!

2. Look at your idea through the eyes of a critic. For each idea, make a list of all criticisms that may arise. Try to develop as many solutions as possible for overcoming obstacles or repairing weaknesses in your idea.

3. Connect your idea to other worlds or fields. Look at the worlds of Politics, Art, Science & Medicine, Hollywood, The Ice Age, Astronomy, Astrology, Ballet, Animation, The Army, Asia, Teaching, Music, Europe, and the like. Can you make an analogy, and what ideas can you draw upon from these fields and worlds?

4. Magnify your idea. What can you do to enlarge, expedite, extend, strengthen, exaggerate, dramatize, or improve your idea?

5. Simplify your idea. Can you condense, trim down, compact, minimize, or narrow your idea?

6. Change your idea. Modify the name, color, sound, shape, form, function, smell, taste, and properties of your idea.

7. Make your idea meet the needs and wants of the masses. Does your idea meet the basic needs and wants of more comfort, money, food, shelter, time, space, convenience, attractiveness, health, and beauty? If not, alter your idea to meet one if not all of these needs and wants.

8. Add more value. What will add more value? Add extra features, durability, safety, thickness, accuracy, guarantees, uses, and freebies.

9. Examine what others have done. Emulate professionals and experts who have had great success with a similar idea or product. Are you facing a problem that has already been solved? Use the past as a tool for experimentation and learning.

10. Flip a coin. When you cannot make a decision, flip a coin. Once the coin falls, use your intuition and gut to make a decision. If you feel comfortable with the result, go with it. If you feel uncomfortable with the coin toss, make the opposite decision.


Bea Fields, Southern Pines, NC, USA

bea@fivestarleader.com

http://www.fivestarleader.com

Bea Fields is an Executive Coach and a Certified Guerrilla Marketing Coach. She is also a Consultant, Trainer, Public Speaker and author of the Five Star Leader e-course. Her area of expertise is that of Leadership Development and Marketing for Executives, Managers, Small Business Owners, and Political Leaders.

A Quick Note From The Publisher... If you like the article above, you may be interested in the following article which is also related to Brainpower... PROBLEM SOLVING: A Simple Process to Identify Creative Solutions to Problems This five step process can help you quickly and easily solve even the most complex problems. Five years ago, a couple of instructors that I was working with and I were brainstorming about different ways to promote our training programs more easily. Up to that point, I had spent my entire career in training focused primarily on helping individuals become more successful by helping them strengthen certain skill sets such as public speaking, management skills, and selling skills. We noticed that out of our classes, about 80% of participants were individuals, about 15% came with a friend, and about 5% came as a group. We knew that these groups who attended together leveraged the results of the programs significantly, because they held each other accountable for implementation of the skills. They also discussed the class within the office setting. What we didn't know was why more teams weren't registering. We decided to use the problem solving process that we teach in our classes to see if we could come up with different ways to increase group enrollment. Step 1: Identify the Specific Problem and Create a One-Sentence Description. This step sounds easy, but it is actually the most difficult and the most critical step as well. If your problem statement is too vague, then you will likely struggle with trying to come up with valid solutions. Also, if the problem statement is too encompassing, then a solution might be too complex to easily implement. For example, if we decide that the problem we want to overcome is poor customer service, then the group is likely to spend countless hours trying to first define customer service, and then coming up with every solution under the sun to try to fix the customer service problem. The success of the solution would be hard...